Historically, women were often socially marginalized or deemed "invisible" once they reached middle age. The "MILF" trope directly counters this by asserting that women remain objects of desire and active participants in their own sexuality post-youth.
: Mature women are slightly better represented on streaming (34%) and broadcast TV (25%) than in blockbuster films (20%). Geena Davis Institute 3. Persistent Stereotypes and the "Narrative of Decline" mature milfs 40