This study employed a mixed-methods approach, combining both qualitative and quantitative data. A survey of 500 Vietnamese viewers of "Dong Yi" was conducted, followed by in-depth interviews with 20 respondents. The survey aimed to gather quantitative data on viewers' demographics, viewing habits, and preferences, while the interviews provided qualitative insights into their experiences and perceptions of the drama.
" (Hoàng cung dậy sóng) is a legendary South Korean historical drama (sageuk) that originally aired in 2010. It follows the incredible true-life journey of , a lowly water maid who rises through the ranks of the Joseon court to become a royal concubine and mother to the future 21st king of Joseon. Key Features of the Drama
(Choi Suk-bin). Từ một nô tỳ làm việc trong Cung Nhạc phủ, bằng sự thông minh và lòng tốt, bà đã vượt qua những âm mưu thâm hiểm của Jang Hee-bin để trở thành phi tần được Vua Sukjong sủng ái nhất và là mẫu thân của vị vua vĩ đại Triều Tiên sau này - Vua Yeongjo. 4. Đánh giá chất lượng bản Vietsub Dịch thuật:
The findings of this study suggest that "Dong Yi" has become a cultural phenomenon in Vietnam due to its cultural affinity, historical interest, and the role of subtitling in facilitating cross-cultural exchange. The drama's strong female lead and romance also contributed to its popularity. The study highlights the importance of considering the cultural and linguistic contexts of target audiences in the global dissemination of media content.
What makes Dong Yi a profoundly compelling protagonist is her rejection of traditional power grabs. Unlike many surrounding her who utilize blackmail and manipulation to survive the fierce court factionalism, Dong Yi relies on: Keen Intellect and Logic